GA4 Setup & Configuration
Your GA4 setup is broken if you can’t trust the numbers in your ad accounts. I see properties every week with 30-50% data loss because someone clicked “create property” and called it done. Event tracking that only fires on desktop. Conversions that don’t match what actually happened. Google Ads campaigns optimizing toward ghost data.
Everything downstream — your attribution reports, your audience targeting, your bid optimization — depends on GA4 collecting clean data from day one.
What You Get
Complete GA4 Property Setup
- Fresh property configuration (or cleanup of existing broken setup)
- Enhanced ecommerce tracking for all purchase flows
- Lead form tracking with proper conversion marking
- File download and outbound click tracking where relevant
Event Architecture That Actually Works
- Custom event schema designed for your business model
- Proper parameter naming that survives data export
- Client-side and server-side event validation
- Cross-domain tracking configuration if needed
Conversion & Attribution Setup
- All conversion actions properly marked in GA4
- Google Ads linking with conversion import verification
- Custom attribution models if your sales cycle needs them
- Audience building for remarketing and similar audiences
Documentation & Handoff
- Event tracking specification document
- GTM container export with all configurations
- Testing checklist for future changes
- 30-minute walkthrough of your new setup
How It Works
Week 1: Audit & Planning I audit your current setup (if any) and map out your conversion flows. Most sites have 3-5 key events that matter for optimization. We identify those, plus any custom tracking needs specific to your business model.
Week 2: Implementation I configure the GA4 property, set up all tracking through GTM, and implement server-side validation where beneficial. For ecommerce sites, this includes purchase tracking, cart abandonment events, and product view tracking. For lead gen, this covers form submissions, phone clicks, and content engagement.
Week 3: Testing & Verification Real-world testing across devices and browsers. I verify events are firing correctly, conversions are being recorded, and the data flowing to Google Ads matches reality. Any issues get fixed before handoff.
Week 4: Documentation & Training Complete documentation of your setup, plus a walkthrough session where I explain how everything works and what to watch for in your reports.
What It Costs
Standard GA4 Setup: $2,500
- Single-domain tracking
- Up to 15 custom events
- Google Ads linking
- Basic audience configuration
- Documentation and training
Complex Setup: $4,000-6,000
- Multi-domain or subdomain tracking
- Custom ecommerce implementation
- Server-side tracking integration
- Advanced attribution modeling
- Multiple ad platform integrations
Enterprise Setup: $8,000+
- Multi-property configuration
- Custom data import processes
- Advanced audience segmentation
- Integration with CRM/marketing automation
- Ongoing optimization recommendations
Most clients fall into the standard setup category. Enterprise pricing applies when you need custom data streams, complex cross-domain tracking, or integration with multiple data sources.
Timeline is typically 3-4 weeks from project start to completion.
Ready to Fix Your GA4 Setup?
I’ve configured GA4 properties for 200+ client accounts. Your setup gets done right the first time, with proper event tracking that actually captures your conversions.
Book a free 15-minute audit call. I’ll review your current setup and show you exactly what’s broken (or missing) in your tracking.