20-minute Google & Meta optimization routines that prevent budget leaks
Most ad accounts waste 20-40% of their budget on issues that could be caught in a 20-minute weekly review. These checklists are prioritized by impact—not alphabetical fluff.
Key principle: Consistent weekly checks beat sporadic "big fixes." Do these every Monday before checking email.
The high-impact tasks that actually move the needle. Focus on search terms cleanup and performance monitoring.
Keep winners running, kill losers fast, prep what's next. Creative fatigue is your biggest enemy.
Rule #1: If it's working, don't touch it. Let winners run until data says otherwise.
Rule #2: Set a recurring calendar event every Monday at 9 AM. Do this BEFORE checking email.
Rule #3: Log everything. Track your changes in a simple spreadsheet (date, action, result, notes).
Rule #4: Watch frequency (Meta) and search terms (Google) more than any other metrics. These predict problems before CPL/CPA spikes.
Weekly optimization, creative rotation, bid management—all handled.
$400/month per platform or $650/month for both.