🎯 Lead Quality Score Calculator

Find out why 60% of your leads are garbage. Answer 8 quick questions about your Facebook/Google lead gen setup. Takes 3 minutes.

QUESTION 1/8

Open your Facebook Lead Ad form. What's the "Form type" setting?

"Higher intent" +10 pts "More volume" RED FLAG I don't know how to check this 0 pts

💡 Ads Manager → Your Form → Settings → Form Type

QUESTION 2/8

How many questions do people answer in your form?

Not counting name/email/phone - just the EXTRA questions you added

3 or more questions +15 pts 1-2 questions +8 pts Zero extra questions 0 pts I don't know 0 pts

QUESTION 3/8

Check your ad placements. Is "Audience Network" turned ON?

No, I excluded it +10 pts Yes, it's running Likely waste I don't know / Can't find it 0 pts

💡 Go to Ad Set → Placements

QUESTION 4/8

How fast do you call/email leads?

Within 5 minutes (automated) +15 pts Within 1-2 hours +8 pts Same day +3 pts Next day or slower Most leads are dead

QUESTION 5/8

Out of your last 20 leads, how many were qualified/real?

15+ were qualified/real +15 pts (crushing it!) 10-14 were qualified +10 pts (decent) 5-9 were qualified +5 pts (below avg) Under 5 were qualified Major problem I haven't tracked this Flying blind

QUESTION 6/8

Do you have a customer list uploaded to Facebook to exclude them from ads?

Yes +10 pts No Wasting money on existing customers I don't know how to do this 0 pts

QUESTION 7/8

When someone fills out your form, what happens?

Instant notification + goes to CRM automatically +15 pts I get an email notification +5 pts I have to manually download leads from Facebook 0 pts I don't actually know BIG problem

QUESTION 8/8

Look at your ad frequency. What number do you see?

Under 3 +10 pts 3-5 +5 pts Over 5 Creative fatigue I don't know where to find this 0 pts

💡 Ads Manager → Columns → Frequency

out of 100 points

🎯 Lead Quality Score Calculator

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