You're Tracking the Wrong Metric (And It's Costing You)
⚠️ Most advertisers celebrate a $50 CPL... then realize their true cost per customer is $500, and their deal is only $1,000. Find out what you're ACTUALLY paying.
📊 Step 1: Your Current Metrics
Most of these numbers are in your Ads Manager dashboard. If you don't know exact numbers, estimates work.
dollars
$1,000
$5,000
$10,000
$20,000
leads
💡 Check: Ads Manager → Results column
Not spam, not job seekers, not totally wrong fit
%
20% (lots of spam)
40% (average)
60% (pretty good)
80% (rare!)
%
10%
15%
20%
30%
💡 Industry average: B2B services 10-20%, High-ticket B2B 5-10%, Local services 30-40%
💰 Step 2: Your Deal Economics
dollars
Average of what a customer pays you (one-time or annual value)
%
80%+ (software/digital)
60% (services)
40% (hybrid)
25% (physical products)
After delivering the service/product, before ad costs