Hey, I'm Luc!
I’ve spent the last decade helping businesses grow with ad strategies that actually deliver results. Whether it’s setting up campaigns, creating lead funnels, or optimizing ads, my goal is to make marketing simpler and more effective for business owners like you.
Let’s figure out what’s working, what’s not, and how we can get you more customers.
- 📊 Over $10M in Ad Spend Managed
- 📥 Generated Tens of Thousands of High-Quality Leads
- 💰 Helped Contribute to $19M in Revenue for Clients
Success Stories
Facebook Ads Tracking Turnaround
The Problem: A client's Facebook ads, driving to a Typeform funnel, were a mess. Their pixel counted every form submission as a conversion—even unqualified leads. Despite hiring multiple technical people and using fancy server-side tracking, Facebook was optimizing for the wrong data.
My Fix: In a 45-minute call, I diagnosed the core logic flaw. I reconfigured the pixel to fire only when a lead is genuinely qualified, all while preserving their existing advanced tracking setup.
The Result: Their ads are now optimizing for the right people, not junk leads, making their ad spend significantly more effective.
Moral: Advanced tracking is useless if core logic is flawed. Solid tracking saves money.
Want me to take a look at your tracking? Shoot me a message.
Hotel's Google Ads Revenue Tracking Restored
The Problem: A successful 25-year-old hotel, working with a top-tier agency, couldn't track their Google Ads revenue. GA4 was a disaster, attributing sales to "direct" or "referral," and Google Ads showed almost zero conversions. Previous GTM "experts" couldn't solve it.
My Fix: I rebuilt their GTM and GA4 from scratch, implemented robust cross-domain tracking between their main site and booking engine, stitched user sessions, and fixed referrer issues. I also worked directly with their booking engine provider to capture the true purchase event.
The Result: We are now on track to attribute 100% of their Google Ads revenue accurately, providing clear ROI.
This is what I do: I solve the tracking problems no one else can, focusing on real-world troubleshooting.
If your tracking is broken, or your GA4 is a mess, let’s talk.
What Clients Say
"Luc is a top tier Google Ads manager with advanced understanding and expertise with the platform. We hired him to upgrade some existing campaigns and after giving it the proper amount of time to reset, the campaigns suddenly kicked into high gear. We have broken records for daily conversions and call bookings... Luc is the best we've worked with. He's also just got the right entrepreneurial mindset and he's a problem solver."
Client on Upwork Project: Google Ads Manager
"Luc delivered good work on this Social Media Marketing project and I enjoyed working with him. His communication was top-notch, he met all deadlines, and his skills were exceptional."
Client on Upwork Project: Facebook & Social Media Marketing Ads For Outbound Sales Lead Generation
"Luc is highly knowledgeable, trustworthy, and delivered the project right on schedule!"
Client on Upwork Project: Profile Optimization for Business Consulting and Data Science on Upwork
"I hired Luc to help me understand and use Google Ads. He not only helped me understand how to use Google Ads but also provided sound marketing advice."
Client on Upwork Project: Help Me Use Google Ads to Find the Right Clients
"He helped us get our ads up when we needed it"
Client on Upwork Project: Google ads setup for tiling company